Pest Control Operator's Guide to Google Ads
By Andy Patel
If you are looking to grow your Pest Control company and attract new customers, Google Ads are a great marketing tool to consider. Google processes 3.5 billion searches daily, which translates into thousands of potential customers in Maryland looking for Pest Control services. Below we break down some common questions and explain why Google Ads has the highest return for companies compared to traditional advertising methods. Currently, there are two main search engines to advertise with, Google Ads and Microsoft Advertising (BING). Both operate similarly but for the purpose of this article, we will focus specifically on Google Ads.
What are Google Ads?
Simply put, Google Ads are paid advertisements that are placed strategically above organic listings to potential customers. These ads work with internet algorithms to identify people who are interested in your services. Google Advertising can put your business on top without extensive search engine optimization (SEO).
For example, you have a Pest Control company in Maryland and you want to attract people living in Baltimore, MD who need your services. A potential customer will type in “PEST CONTROL” or something similar. Google then combs through billions of web pages, blogs, and other listings to find the most relevant results. The search query returns thousands of pages of organic results, many of which are other businesses offering similar pest management services. Research shows the first page of results gets over 75 percent of clicks. Google Ads allows you to take advantage of these searches by prominently displaying your ad above relevant search results.
How Do Google Ads Work?
The concept is simple, you define the words or phrases most relevant to your services and Google Ads lets you choose when and where you want your ads to show. Within Google Ads are incredible tools for audience targeting and segmentation. You can target ads to show only to a certain demographic, during a certain time, on a specific device, and to people in a particular state, region, city or even zip code.
You can be as general or specific as you like, for example, you can target:
- Between the ages of 35 - 65
- In the top 50% national household income level
- On Tuesday between noon and 4 PM
- Homeowners in Baltimore, MD
Anytime a search query matches the keywords and audience criteria, the ad will be displayed.
Where Will My Ad Appear?
Your ad can appear in more than just search results with Google’s Display network. It shows your ad across thousands of apps, websites, blogs, and YouTube.com. Every day millions of people access the web from their smartphones, with Americans spending nearly three hours a day on their mobile devices in 2016. They search for products, services, and local businesses. Your customers are on the move and with Google Advertising, your business can be wherever your customers are.
How Do Ads Grow My Business?
In terms of return on advertising investment, when done correctly, Pest Control companies see the greatest return from internet marketing. Google Advertising also helps you manage and control how much you spend on online advertising. You set the maximum amount you are willing to spend and you only pay when someone clicks on your ad and visits your site. This is called Pay-Per-Click (PPC) advertising. You can set your PPC budget based on the potential revenue earned per lead.
Remember, you only pay per click. The goal of Google advertising is to:
- Show up for the right keywords
- Create catchy ads that make sense for each group of keywords
- Create high converting landing pages
With search engines always changing, it's essential for businesses to implement up-to-date practices in order to claim high search rankings. Internet marketing has expanded beyond SEO and Google Ads have proven success in the Pest Control industry.
About the Author
Andy Patel is the CEO of K3 Marketing, an internet marketing firm located in Atlanta, GA. Working directly with Google, Andy has the "art" of internet marketing down to a science. Since 2005, K3 Marketing has helped many Pest Control companies attract qualified visitors and convert them into leads. For more information or to schedule a review of your Google Ads, email Andy Patel at firstname.lastname@example.org, go to www.k3.marketing/pest-wildlife or call 678-379-7316.