Business Building Blocks
Free for MSCPA Members - Just $25 for Others

Over the next three months, MSPCA invites owners, managers, and other key team members to take part in the MSPCA Business Building Blocks Webinar Series, held one Thursday each month at 1:00 p.m. Each one-hour session will focus on using Q4 strategically to plan, prepare, and position your business for a stronger 2027. From setting goals and strengthening sales efforts to building team culture and planning ahead, the series will deliver practical ideas you can put to work right away. The webinars also serve as a lead-in to MSPCA’s featured Business Building Blocks educational track at the Interstate Pest Management Conference in January, where the conversation will continue with even more tools and strategies for building a stronger business.

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Webinar Series  

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October 29th from 1:00 pm - 2:00 pm
Building a Culture that Reaches Everyone
Joleen Matthews, Butler Plus

As the busy summer season winds down and we head into the holidays, it’s the perfect time to recognize the people who worked hard to get you through it and find meaningful ways to give back to the communities you serve. Walk away with practical ideas you can put into action this year to celebrate your team, strengthen connections, and make an impact beyond the walls of your office. 

Creating a great workplace culture is easier when everyone is in the same place but, what about when half your team is out in the field? This session will explore creative, budget friendly ways to engage both office and field employees, build excitement and momentum around your culture initiatives, and use community outreach to bring your team together around a shared purpose. Walk away with practical ideas for creating connection, giving back, and building a culture that reaches beyond the walls of your office. 
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Selling Through the Slow Season November 19th from 1:00 pm - 2:00 pm

Selling Through the Slow Season
Jeff Davis, CEO, Coalmarch
When leads slowdown in Q4, your sales team shouldn’t slow down with them. This one-hour Business Building webinar will focus on how to use the quieter season strategically to strengthen your pipeline, improve follow-up, develop your team, and prepare for the next busy season. Attendees will learn practical ways to re-engage prospects, organize and manage open opportunities, tighten up follow-up systems, coach sales staff, and identify where deals are getting stuck. The session will also cover how to use Q4 to sharpen sales processes, build team skills, and create a stronger pipeline so your sales team is ready to hit the ground running when demand picks back up.
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Plan It Now Execute It in 2027

Thursday, December 10th at 1:30 pm
Plan It Now, Execute It in 2027

Laura Corbin, Pest Control Business Coach

Don’t head into 2027 with a revenue goal and a wish—build a plan you can actually execute. This one-hour Business Building webinar will show you how to use Q4 to turn real business data into realistic goals, clear priorities, and measurable action steps for the year ahead. Learn how to break company goals down by department, identify the KPIs that matter most, create simple scorecards to track progress, and plan ahead for marketing, sales, staffing, training, and other key business needs. You’ll leave with a practical framework for turning your annual plan into focused Q1 priorities, so your team starts 2027 knowing exactly what needs to happen next. 
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